User Experience | Information Architecture | User-Centred Design

"I'm passionate about helping businesses get the best out of the web by creating better user interfaces, easy-to-use websites and good functionality. Creating great user experiences is about finding the perfect mix of design, technology and content that meets the needs of the audience and achieves the business goals within the numerous constraints each project has... "     Interested? Get in touch...

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Information architecture is to digital spaces what architecture is to physical places

By admin | February 25, 2010

That’s the catchy line that concludes my definition of information architecture…

Here it is in full (below) and you you can see all the other entrants to the ‘Explain IA’ competition run by Peter Morville of Semantic Studios on flickr: Explain IA

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Information Architecture is…

The user-friendly organisation of information

In the same way that an architect can help make the most of your home or building, an information architect can help you make the most of your website or digital application.

That’s why they’re called architects, because they’re responsible for the structure that upholds the design. They understand how things can work and the limits of what can be done.

The first port of call when you design a building is an architect. The first port of call when you design a website should be an information architect.

Information architecture is to digital spaces what architecture is to physical places

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This definition is also available at: http://www.flickr.com/photos/42840294@N05/4322913677/in/pool-explainia

Topics: Uncategorized |

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About me

Freelance information architect, experience designer & digital consultant based in the UK

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I'm a member of the following professional bodies:
Logo Usability Professionals Association

Usability Professionals Association

Logo Information Architecture Institute

Information Architecture Institute

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